Consumer Behaviour Research Proposal Example | Topics and Well Written Essays - 750 words

Consumer Behaviour - Research Proposal Example They undergo a difficult process in their attempts to select and choose goods. Lack of information by consumer about products is a core setback encountered by consumers around the world (Solomon, 2011). It is said that more than 60% of consumers are unaware of the various products as well as services that are in the market. Despite the products having price tags, the consumers are always want to know more about the product characteristics. Thus, customers want in most instances get deep information of a product’s particular behavior. This research project seeks to assess the various procedures that consumers go through while trying to select goods and services. To achieve the objectives, a cross sectional study will be done to gather information. The data will be gathered using structured questionnaires. The questionnaire content will capture issues regarding French intervention and the impacts of the war as well as French intervention on businesses in the region (Kardes, Cronley & Cline, 2011). The perception of African leaders as well as activities regarding international community intervention will also be looked into. Finally; demographic information will also be gathered. This will provide primary data. Secondary information will be gathered from books, journals and other published information from credible sources like the United Nations website. Participant observation will be used to augment data captured in the questionnaires. Focus group discussions will also be held so as to capture qualitative information. A guide will developed to be used during the focus group discussion. Each focus group will consist of about 9-10 people and will last for about two hours. A web site will be displayed in the internet. Anyone who will click on the site will be directed to a page where there can give their comments France military intervention in Mali and the impacts on business on the region. Eligibility information will be displayed before the actual